Local SEO

Local SEO Services Essex

Conducting a Local SEO campaign is an effective way to promote your local business in Essex online. It helps to display your products and services to your local customers right when they are searching for them.


There are many moving parts to local SEO, all of which help Google to make a decision on which it believes are the best businesses to display depending on the searchers typed or spoken query.


We offer a wide range of SEO services for clients in Essex. By using our knowledge and skills we work with your business to improve its online presence.


Contact us today and discover how our Local SEO services in Essex can help your business thrive online.

Essex Local SEO Campaigns

Monthly SEO Plans

From only £250pm


Keyword research for local search result rankings 

Google Search Console & Analytics setup

Monthly performance reporting & catch up call

6 month initial contract when web design is included

Local SEO Facts

Sources – Hubspot & Think with Google

Our Local SEO Process

1. Initial discovery session

The first stage of any SEO campaign is to conduct an audit to identify which areas need attention. We also conduct keyword research and a competitor analysis to get a full understand of the SEO work required.

2. Devise a strategy

From the initial discovery session we can devise a strategy. Here we will decide which are the best SEO tasks to achieve the best results for your business. SEO is not a one size fits all approach, so the strategy will change depending on the current state of your business.

3. Implement strategy

Once the strategy has been drawn up now is the time we start to implement the changes.

4. Analyse

Keeping an eye on what impact the changes are having on your online presence is crucial to an SEO campaign. We keep close attention on your website analytics to ensure everything is moving in the right direction.

5. Report

We aim to be as transparent as possible when it comes to your businesses online performance. Because of this we will send you monthly reports, so you too, can keep up to date with how well your business is performing in search.

6. Modify & Improve

By keeping on top of your websites performance we can modify and improve any elements which we believe could be holding your business back. We then improve these elements to continually improve.

How Does Local SEO Differ to Standard SEO?

There is a fundamental difference between standard SEO and Local SEO.

 

Standard SEO is focused around generic query terms. This is where a searcher is looking for answers to questions with phrases such as ‘how to…’ or ‘best ways to…’.

 

Local SEO comes into play when a query has more purchase intent behind it. This includes searches such as ‘florists near me’ and ‘best florist in Essex’.

 

As Google now recognises the local intent behind these search terms, it will display results to match that search intent. In fact, if Google knows your location or you are using Google maps, it will not even require a ‘near me’ or ‘geo modifier’ to understand a queries local intent.

 

This has been a great development for small local businesses. This is because it now enables them to compete with larger multinational companies who would have previously beaten them to the top of the SERP (search engine result page) positions.

3 Main Factors of Local SEO

Distance

Distance is exactly what it says it is. This is the distance your business is away from the location of where the search was carried out. If no location has been specifically requested in the search, Google will use data from what it knows about the searchers location.

Relevance

Relevance is how well your business information matches the searchers query. The more thorough your business details are on your Google My Business account it will help Google understand whether your business is suitable to be displayed for each specific search.

Prominence

Prominence is what others say about you and how well known your business is. Google uses factors such as reviews, directories and links from other sources to essentially score your businesses.

How Are Local
Searches Displayed?

Searches with local intent are displayed in a very different way to searches with generic queries. The results that are displayed do a lot to help your local business generate calls, visits to your website and even customers through your doors.
This is known as the ‘3 pack’ or ‘local pack’. The local pack displays the 3 local businesses which Google believes provide the customer with the best services or products to answer their needs within a specific geographical area.
See the example for the search query ‘florists in London’.

Desktop view

Mobile view

Our Local SEO Services

GMB Management

Google My Business is a prominent component of a local SEO. This process requires setting up and optimising your GMB account to give you the best opportunity to appear in the local map packs.​​

Citation building

Citations are beneficial to any local business, especially when you are looking to get your business noticed online. They are also an indicator of trust to both your customers and the search engines. ​​

Reputation Management

Reviews play a crucial role in whether a customer decides to use your business or a not by checking previous customer experiences. They are seen as a vote of confidence for both customers and search engines.​​

on page optimisation

On Page SEO

On page seo is the process of optimising the on page elements of your website to perform better in the search engines. This will help both customers and search engines understand your websites content improving its relevance.​​

link building services

Link Building

Building links back to your website not only helps more customers find your website but also gives your business more authority in the eyes of the search engine which in turn improves your position in the SERP’s giving your business more exposure.​

content marketing strategy

Content Marketing

Adding valuable and relevant content to your website continuously will keep your audience engaged and your brand in front of mind. It can also be used to strategically drive customer actions on your website.

So Why Does Your Business Need Local SEO?

With so many potential now turning to search engines to find local products and services, appearing at the top of the search results can really make a difference to your business. Local competition is becoming stronger on a yearly basis and staying on top of your SEO efforts can help you stay ahead that competition too, helping your business thrive.

What We Do

Local SEO is the process of improving your businesses online presence so that customers can find your businesses services, right when they are searching for them. With 46% of all online searches seeking local information, and the fact that 97% of customers learn more about a company online than anywhere else, being visible online is now a necessity.

Over the years, a well designed website has become increasingly important for local businesses. Having a great looking website impacts how potential customers perceive your brand even before contacting you. Ensuring you keep these customers on your website, instead of leaving for a competitors, is crucial in today’s world.

Wanting to increase your online visibility?

Contact us today and see how we can help your business be found by your local customers.

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