Citation Building & Management
Citations, simply put, are mentions of your business online. These include sources such as Yell, Yelp, Thomson Local and even social media channels. Online citations enable both customers and search engines to discover your business. Our citation building service will ensure your business is well represented across the internet.
Why citations matter
Our local citation service
First we will carry out a citation audit.
This is where we will search for and find all current citation sources where your business is listed.
Carrying out an audit will help us understand the current state of your business and find where improvements may need to be made.
Incorrect information, duplicate listings and missing citations can be problematic when it comes to local SEO. These issues will be discovered during the audit.
Citation clean up
Once the audit has been completed and we have an overview of your citation performance we can then begin to clean up your existing citations.
Listings with incorrect information will be amended and any duplicates will be removed.
This will help with what is known as your NAP consistency. NAP stands for name, address and phone number.
Around 9 out of 10 consumers say that they lose trust and become frustrated when business information is incorrect on online directories, so getting this right is key to building a great reputation.
Build new relevant citations
Once the clean up phase is completed we then move on to building new citations.
If any citations are missing from top citation sources we ensure these are created.
Over and above this we will also build citations in local, industry related and review sites too which increases your businesses credibility yet further.
Frequently asked questions
No, we do not provide a citation building service only. Our citation service is included within a local SEO campaign.
Data aggregators are data information distributors. They collect and share your business information with other sources on the web. Although this may sound like a time saver they are not very good at understanding out of date information and can have a negative affect on your business if not monitored.
If you move business location or change your business information such as opening hours, do not worry. We will amend the data across all your current citation sources to ensure accuracy is maintained.
Yes. Citations are what are known as structured citations. Structures citations are mentions of your business within directories and usually include your business name, address and phone number (NAP). Links are unstructured and are usually found within articles and blogs on other websites. Both play a critical role in search performance.
No. You may feel that listing your business on as many websites as possible would provide the best performance, but no. This may have been true a few years ago but search engines have become smart and listing your business on untrusted, spammy sites could actually hurt your business.
Google My Business is a prominent component of a local SEO campaign. This process requires setting up and optimising your GMB listing to give you the best opportunity to appear in the local map packs.
Reviews play a crucial role in whether a customer decides to use your business or a not by checking previous customer experiences. They are seen as a vote of confidence for both customers and search engines.
On Page SEO
Building links back to your website not only helps more customers find your website but also gives your business more authority in the eyes of the search engine which in turn improves your position in the SERP’s giving your business more exposure.
Adding valuable and relevant content to your website continuously will keep your audience engaged and your brand in front of mind. It can also be used to strategically drive customer actions on your website.