Citation Building & Management
Citations, simply put, are mentions of your business online. These include sources such as Yell, Yelp, Thomson Local and even social media channels. Online citations enable both customers and search engines to discover your business. Our citation building service will ensure your business is well represented across the internet.
Why citations matter
Our local citation service
First we will carry out a citation audit.
This is where we will search for and find all current citation sources where your business is listed.
Carrying out an audit will help us understand the current state of your business and find where improvements may need to be made.
Incorrect information, duplicate listings and missing citations can be problematic when it comes to local SEO. These issues will be discovered during the audit.
Citation clean up
Once the audit has been completed and we have an overview of your citation performance we can then begin to clean up your existing citations.
Listings with incorrect information will be amended and any duplicates will be removed.
This will help with what is known as your NAP consistency. NAP stands for name, address and phone number.
Around 9 out of 10 consumers say that they lose trust and become frustrated when business information is incorrect on online directories, so getting this right is key to building a great reputation.
Build new relevant citations
Once the clean up phase is completed we then move on to building new citations.
If any citations are missing from top citation sources we ensure these are created.
Over and above this we will also build citations in local, industry related and review sites too which increases your businesses credibility yet further.
Below are some answers to common questions for get asked
No, we do not provide a citation building service only. Our citation service is included within a local SEO campaign.
Data aggregators are data information distributors. They collect and share your business information with other sources on the web. Although this may sound like a time saver they are not very good at understanding out of date information and can have a negative affect on your business if not monitored.
If you move business location or change your business information such as opening hours, do not worry. We will amend the data across all your current citation sources to ensure accuracy is maintained.
Yes. Citations are what are known as structured citations. Structures citations are mentions of your business within directories and usually include your business name, address and phone number (NAP). Links are unstructured and are usually found within articles and blogs on other websites. Both play a critical role in search performance.
No. You may feel that listing your business on as many websites as possible would provide the best performance, but no. This may have been true a few years ago but search engines have become smart and listing your business on untrusted, spammy sites could actually hurt your business.
Our other local SEO services
Google My Business is a prominent component of a local SEO. This process requires setting up and optimising your GMB account to give you the best opportunity to appear in the local map packs.
Citations are beneficial to any local business, especially when you are looking to get your business noticed online. They are also an indicator of trust to both your customers and the search engines.
Reviews play a crucial role in whether a customer decides to use your business or a not by checking previous customer experiences. They are seen as a vote of confidence for both customers and search engines.
On page seo is the process of optimising the on page elements of your website to perform better in the search engines. This will help both customers and search engines understand your websites content improving its relevance.
Building links back to your website not only helps more customers find your website but also gives your business more authority in the eyes of the search engine which in turn improves your position in the SERP’s giving your business more exposure.
Adding valuable and relevant content to your website continuously will keep your audience engaged and your brand in front of mind. It can also be used to strategically drive customer actions on your website.
Wanting to increase your sales and revenue?
Contact Unearth SEO today, and see how we can help improve the online visibility of your local business.
What we do
Local SEO is the process of improving your businesses online presence so that customers can find your businesses services, right when they are searching for them. With 46% of all online searches seeking local information, and the fact that 97% of customers learn more about a company online than anywhere else, being visible online is now a necessity.
Over the years, a well designed website has become increasingly important for local businesses. Having a great looking website impacts how potential customers perceive your brand even before contacting you. Ensuring you keep these customers on your website, instead of leaving for a competitors, is crucial in today’s world.