What is a Local Citation
Where Are Citations Displayed?
Why Are Local Citations Important?
Is My Business Currently Listed?
How Can I Improve and Increase My Citation Count?
Can I Use Aggregators?
How Much Do Citations Cost?
Examples of Local Citation Sources.
Localised Directory Sites
Local directory sites are great for the authority of your website. Again, Google ‘directory sites’ followed by your region or even your city. You could also put a competitors name into the search engine and find where they are listed too.
Links From Other Websites
This is a little different to a business directory citation, but important all the same. This is where another website links to your business. It is considered a vote of confidence in the search engines eyes and will boost your SEO efforts. You can gain links from other websites by providing great content which other businesses just want to share with their community.
So, Can Citations Help Your Business?
Yes, citations will certainly help your business and are an invaluable task for your local SEO efforts.
Google My Business is a prominent component of a local SEO. This process requires setting up and optimising your GMB account to give you the best opportunity to appear in the local map packs.
Citations are beneficial to any local business, especially when you are looking to get your business noticed online. They are also an indicator of trust to both your customers and the search engines.
Reviews play a crucial role in whether a customer decides to use your business or a not by checking previous customer experiences. They are seen as a vote of confidence for both customers and search engines.
On Page SEO
Building links back to your website not only helps more customers find your website but also gives your business more authority in the eyes of the search engine which in turn improves your position in the SERP’s giving your business more exposure.
Adding valuable and relevant content to your website continuously will keep your audience engaged and your brand in front of mind. It can also be used to strategically drive customer actions on your website.