Why A Website Is Important For A Local Business
In today’s digital era, having an online presence is essential for businesses. No matter what industry you operate in or what size your business is, customers will expect you to have a website. If you want to meet demand and facilitate long-term commercial success, a website is a critical component of a local business, and here’s why:
Drive Customers In Store
Almost half of all Google searches are looking for local information, which means users are relying on the internet to access information about local businesses. Furthermore, recent statistics show that 72% of consumers visited a store within five miles after conducting a local, online search.
Share Your Location
Consumers are a savvy bunch, and they’ll want to ensure your business is trustworthy before they engage with you. Without a website, you’ve got no way to convey your credibility, particularly as so many consumers are likely to search for you online before making a visit to your premises. When you create a website for your local business, however, you can tell users your story, showcase your success, and enhance your credibility as a reliable local business.
You may not have a website, but you can be sure your competitors do, and you’re handing them an easy win if you don’t establish your business online. When consumers are looking for local products and services, they’ll be directed straight to a competitor’s websites if you don’t have a site of your own. By creating your own website, however, you can ensure that consumers are shown your content before your competitors by focusing on search engine optimization (SEO). This can substantially increase your customer acquisition rate and enable you to secure a bigger share of the market.
Gain Brand Recognition
Growing A Local Business Online
While local businesses may focus their activities within a particular geographical region, this doesn’t make a website any less important. In fact, the rise of local SEO and the increasing use of the internet across all demographics makes it more important than ever for local businesses to have a user-friendly website.
With an easy-to-use content management system and a professionally designed site, you can keep your webpages updated with fresh content and new information. Similarly, a sure-fire SEO strategy will give you the tools you need to boost your online performance and establish your business within your chosen area.